There are lots of things that are necessary to catalog design. Your images should be attractive and sharp. Your text and even the font style you use for the text is important. The cover page design and the style of your brochure's product pages all play important roles in creating a brochure that will bring in new consumers and sales.
None of the things discussed above are more crucial than the type of paper you will choose to print your catalog on. In this post I will go over some of the numerous paper options you have to print your catalog on.
You need to decide if the cover will be the exact same paper as the rest of your catalog. In most cases the cover will be of heavier weight then the interior pages.
Second you will require to select uncoated or layered paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more cost-effective, but can still display your products well.
You have 2 things to think about first, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my catalog?"
As soon as you have actually answered those 2 concerns the next choice is what the weight of the paper will be. A lot of brochures choose 60, 70, or 80 lb. weights. It would be 60lb uncoated or covered, 70 lb. Coated or uncoated. 80 lb. Paper typically is only picked for 80 lb. Weight and above. Also, not all paper is determined by weight. Some is measured by thickness or "points".
Now the above is really over-simplified. There are other kinds of special paper you can pick from. There is textured paper, photographic paper, and other more expensive paper to select from if you are selling a high-end or expensive item.
There are also other considerations when picking the paper your brochure will be printed on. Such as the technique of printing you are going to select.
If you are going to have your brochure printed on a hot-set web press, then you can choose uncoated or coated paper. A cold-set web press can not print on layered paper.
Then you can select from any of the high quality papers they have offered, if your printer uses a sheet-fed press. The same chooses printers that do digital printing.
It will depend a lot on the printer you select. You require to discover out what kind of paper is readily available and you will wish to see samples of the paper to get a much better concept of which one you wish to print your brochure on. Ask your printer to recommend the different types of paper they believe will be the finest for your brochure.
Here is a list of some of the types of paper your printer may have offered for you to pick from or may be able to purchase for you.
Four things determine the quality of the paper, opacity, ppi, brightness, and surface. (Pounds per inch) Brightness impacts the contrast and luster of the paper. It read more impacts how your text will stand apart on the pages of your catalog. Opacity is just how much your ink is visible from the back of the page. Your text and images from one page will be seen through onto another page that your customer is attempting to check out if a paper is too opaque. The surface affects the feel of the pages and likewise how your images will look. The lower grade finishes produce grainier images while high quality surfaces hone the look of your images.
Ask your printer to provide you with samples or example booklets and a price list for printing your brochure on the various types of paper prior to you choose. You know what your budget is and paper is only one of the costs you need to think about.
None of the things mentioned above are more essential than the type of paper you will select to print your brochure on. In this post I will go over some of the lots of paper options you have to print your brochure on.
There is textured paper, photographic paper, and other more expensive paper to choose from if you are selling a pricey or high-end item.
If you are going to have your brochure printed on a hot-set web press, then you can pick uncoated or layered paper. You require to find out what type of paper is offered and you will want to see samples of the paper to get a better concept of which one you want to print your catalog on.